No more Heinie at the Bridge. Chelsea announced this week a new beer partnership, a four-year deal with Singha Beer.

Gourlay, also hapless, had this to say about the development: “We are excited to welcome Singha Beer as our official beer partner for the club. It is the leading beer brand in Thailand and will help us to reach out to our rapidly growing fan base in Asia-Pacific. We are certain that Singha Beer will be an excellent partner for the club.”

The decision seems to be welcomed by many supporters, most of whom are far from keen on Heineken, our previous beer partner.

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